![]() ![]() In the case of marketing Persil laundry detergent geodemographical segmentation would be involve area covered by the customers (i.e. In a nut shell geodemographic kills two birds with one stone. Geodemographic can be split into two segments (geographic and demographic segmentation) but considering them together as one segment helps marketers get more accurate results in that geodemographic considers the needs of the consumer population together with the geographical areas that they cover. behavioral segmentation, Psychographic segmentation and lastly geodemographic segmentation. The consumers (markets) can be categorized into three main segments i.e. The main aim of consumer-based segmentation is to divide the customers according to their specific needs and wants and to make it easier for the marketers to target them, convince and retain them. In this article we will mainly focus on consumer-based segmentation since the sales of the product we are marketing (Persil laundry detergent) can be significantly increased if we applied this approach. industrial market segmentation and consumer based segmentation. There are two major categories of segmentation i.e. ![]() Market segmentation is a concept found in both marketing and economics and it involves dividing the market into smaller segments of individual groups which have similar wants and needs. The new products provide the customers with extra services at compared to the other detergents hence giving us the advantage over the other companies. Some of the ways that it uses to differentiate itself is by coming up with new products which are packed in new looking packets that communicate a lot of information and are acceptable by the segmented customer market. Market segmentation is strategy that has been used and segments Persil laundry detergent Company differentiates itself from the other competing companies such as Aerial and Omo detergents. Today’s detergents are chemically far more complex than the original Persil, and Persil itself has a range of products to cater to different needs, but it will always retain its place in history as the “first self-acting laundry detergent,” and the image of the White Lady introduced in 1922 and featured on numerous placards and signs remains an advertising classic.This article explains the market strategy of Persil laundry detergent Company which was developed from close consideration of the current customer needs and the market environment. ![]() Silicates have great suspending and anti re-deposition qualities. These minerals react with silicates to form precipitates, just as they do with soap, but the difference is that these precipitates are readily rinsed away and tend not to deposit on the fibres of the cloth being washed. The addition of sodium silicate had a “water softening” effect, meaning that minerals like calcium and magnesium responsible for forming a scum with soap were in a sense neutralized. Sodium perborate did the work of the air and the sun at the same time. Not only did this expose the fabric to oxygen, but also to ultraviolet light from the sun which can also break down coloured molecules. This is why traditionally laundry was either hung out to dry or spread out over grassy fields. ![]() Since electrons are the glue that hold molecules together, exposure to oxygen can break down complex molecules, such as the ones responsible for stains. As the prototype “oxidizing agent,” it can steal electrons from molecules. Sodium perborate is an oxygen releasing agent, and oxygen is effective for destroying stains. This “scum” is hard to rinse away and dulls clothes. It isn’t great on coloured stains and it forms a precipitate when used in water that has a high mineral content. While soap cleans well by emulsifying and removing greasy stains, it does present some problems. Washing with soapy water then removes oily residues from a surface. One end of the soap molecule has an affinity for water, the other for oily substances. The ashes supply the alkaline chemicals needed to break down the molecules of fat and convert them into salts of fatty acids which we know as soap. Just heat some sort of fat with ashes from a wood fire and you get soap. Persil was introduced as an improvement over the action of soap, the traditional cleaning agent first formulated around 1500 BC. The name derived from perborate and silicate, two key components in the product. The world’s first commercially available laundry powder was Persil, introduced by the German company Henkel in 1907. ![]()
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